Do you know what is Podcast? How it work? What benefits will you get using Podcast? Here we shall discuss step by step what is it and the benefits of Podcast.

You are all using YouTube, Facebook, Instagram to see a various type of video.  People are releasing video series in different social media channel to reach out their target audience.

Have you ever listen any audio series? Have you ever made audio recording? Or have you uploaded any audio in social media?

Nowadays, mostly people are using social media. And they like to share their own idea through post or video. Like that, podcast is a new channel in social media where you can reach out your audience easily. You can share your own idea and knowledge through this podcast.

But mostly people does not know what is a podcast and how do they work?

This article will give you a briefly idea of podcast.

What is Podcast?

A podcast is a collection or series of digital audio files that are made available for downloading or listening via the internet (Smartphone, Computer or Tablets)

There are two types of podcast – audio and video. And the audio is a dominant format.

A podcast is a popular forms of media that growing quickly day by day.

First podcast were produced by individual but now they are also made by many companies. They are now become big companies like – Apple, Shopify, iHeartmedia, SiriusXM heavily invested in podcasting.

Different types of Podcasts

There are many types of podcasts which can be divided into four formats -:

• Conversational

• Narrative Nonfiction

• Scripted Fiction

• Repurposed Content

There are also many podcast within these formats. According to 2021, there were some popular podcast are generated – comedy, news, true crime and sports.

Now I am going to explain each one by one-

Conversational

This is the most common podcast. These are generally at informal style. Mostly shows are interview podcast, which is discussion between one or more hosts and their guests.

These are mainly sharing the knowledge or personal history as a topic.

The example of conversation podcast is STUFF. Host Chuck and Josh spend – each episode by giving education to each other and also audience about a topic of “General Interest”. And also there style was totally informal.

The NPR policies such a conversation podcast is made up of a roundtable of National Public Radio Journalists. They discuss about daily development of U.S, politics in episodes about 15 minutes long.

There is an extremely popular interview podcast is “Guy Raz’s How I Built This”. Raz’s guests are all the founders of some of the U. S.’s best known and successful companies to learn their secrets to success.

Narrative Nonfiction

Another form of podcast is narrative nonfiction which is speaking about a story, topic with a narrative style. “The American Life”, “Wind of Change”- this type of Narrative Nonfiction. And the ever popular true – crime podcast like S-Town.

Scripted Fiction

Besides conversational and narrative nonfiction, scripted fiction is greatly popular for all. Like episodic nature of podcast, which is a long form of nonfiction storytelling, fiction also does well in podcast form.

Repurposed Content

Mostly content creators, repackage their content into podcasts. Listeners can catch highlights from their favourite late-night comedy central program on “The Daily Show with Trevor Noah”: Ears Edition.

How to Listen to a Podcast?

It is very easy to listen a podcast. Here you will need –

A Smartphone, computer or a tablet with an internet connection.

A podcast App

If you want to know about some specific podcast which is mention here below

• Apple podcasts
• Google podcast
• Spotify
• Audible
• Stitcher
• Tuneln Radio
• Pocket casts

Each of these apps can be downloaded to your device or accessed through the web.

So which one do you like best?

Each of these apps also provides a podcast directory that you can search to find new shows.

When you will listen a podcast, you must” subscribe” to the show for new episodes.

Some Popular Podcast

There are a couple of million podcasts on the internet today, which is related to art, science, politics, comedy and crime.

 

Some popular podcasts are:

• An Introducing :- This one is related to music, performers and bands.
• The Daily :-This one is about News and Analysis from The New York Times.
• The Jee Rogan Experiences :-This podcast is long form conversations with Joe Rogan,
• Serial :-This podcast is a one is depth news story that covered the entire season.
• TED Talks Daily :-This is a popular topics from popular TED Talks series.
• This American Life :-This is a theme feature story of NPR podcast.

Do you Want to Create a Podcast?

Every person can create a podcast. If you have an internet connection and Smartphone and also a computer, there is possible to create a podcast.

History of Podcasting

Podcast audio blogging has come since 1980. In October 2001, Apple launched its first portable music player – The ipod. In 2004, Adam curry, former MTV video jockey, and software developer Dave Winer coded a program known as iPodder. This enabling peoples to download audio blogs in their ipod.

Journalist Ben Hammerslay to pulish the new – iconic article about the drawing torrent of online radio. This way podcasting has come the joining words of ipod and broadcast.

By late 2004, the first podcast service provider, libsyn.com (Liberated Syndication) emerged. Before the end of this year Goole hits number of podcast.

In 2005, Apple officially added podcasting to its iTunes Music Library.

Benefits of Podcast

Build your Authority & Credibility in your Niche :-

When you will release a podcast in form of interview, third party will recognise you. This will give you more authority and credibility in your niche.

Reach a whole new audience :-

In digital market some audience don’t like to read blog post. When you send the message in form of podcast it will be possible to reach a whole new audience who like podcast.

Create a deeper connection with your audience :-

As you know what are actual queries your audience can ask. You should prepared your podcast series in such a way that maximum queries that your audience can asked are answered. When your audience satisfy and solve their queries from your podcast series they will be your regular followers.

Connect with influencers and others in your industry :-

With help of Podcast, you will be able to connect with influencers  and others in your industry. This will help you to become more popular.

Save time:-

You can save your time when you listening a podcast. You can listen podcast while you are working in kitchen, gym even driving a car too. You need not to waste your time for listening your favourite podcast.

Does not getting bore:-

Podcast does not waste our time. We can gain our knowledge while listening podcast even in our free time.

Entertainment:-

We can listen to our favorite Topic-episode through the podcast.

Very cheap:-

Podcast is very cheap for podcast advertiser and podcaster. There is a minimum expanse for set up and making a podcast. So, you can reach a number of audiences easily (low expanse).

 

 

Why Podcasting is a Great Digital Marketing Strategy?

Podcasting is a greatest content marketing channel. By podcasting, you can develop a deep connection with your audience.

By submitting your podcast to different directories, you can reach more people. When bloggers and influencers notice your podcast online, your channel will grow. You can also post your podcasts on blogs, to get more engagement and reduce bounce rate.

Podcasting gives you many customers- downloading from iTunes and other directories. They are not in very large in but they belong to a niche that you have created for yourself.

FAQ

What is a podcast?

Podcast is a series of audio episodes. It is just like a radio but on demand, you usually listen on your iPhone, Android, or another mobile device.

What is a Podcast used for?

Podcast is used for entertainment, education and connection with like-minded people.

What is a Podcast RSS feed?

RSS stand for “Really Simple Syndication”. An RSS feed is what makes your podcast. It is just like the engine of a car. Without a podcast it is not complete. It is an essential contain of information that makes up your podcast, and allow you to share it with the world.

What is podcast script?

A podcast script is just like a road map to guide you from the start to the finish of your episode when recording. It also helps you to make a structure, flow direction of your podcasted episodes.

Conclusion

I hope you have achieved the whole information of podcast. A podcast is a great way to expand your mind, entertain yourself, learn about the world and gain new skills –all while having fun.