Do you know how Google Ads helps to generate Google Lead ? Google Ads are formerly known as Google Adwards. Here you will learn the details about Google Ads and how Google Ads effectively influence your business.

Google Ads is a type of advertising platform where all type of product, services are promoted through online.

If you are a businessman and you want to spread your business to enormous people, you need to advertise it.

There are so many medium of advertisement, which are newspaper, TV, Radio and the best medium is Internet.

Today at least 87% people are using internet. So it is the best way to show advertisement about your business to every people anywhere in the world.

So, are you thinking, how it will be possible?

There are so many platforms where you can promote your business, like Facebook, Instagram, Google Ads so on. Here I will explain how Google Ads management services helps to generate Google leads in different way.

What is Google Ads?

Google Ads, which is originally called as Google Adwords by the search engine company rebranded the service as Google Ads in 2018.

Google Ads basically a paid online advertising platform offered by Google. Through Google Ads (online ads) you can reach exact people who are searching the product or want service that you offered through Google.

So, in details, Google local service ads is a product that you want to promote in your business, want to sell product among the people, raise awareness, and want to increase traffic (Google Lead) to your website.

 

How to Generate Google Lead Through Google Ads?

As I say, Google Ads is an advertising platform. If you want to take Google Ad service, you have to create a Google Ads account.

We can design your ads from Google ads account. If you want to show your advertisement on SEO (Search Engine Optimization) with a particular keyword, So that your ads will reach in your targeted audience. All these information you have to give the Google Ads.

Google local service Ads works under a PPC (pay – per – click) model. This means a marketer makes target a specific keyword on Google and make bids on and the other also targeting the keywords.

Here the maximum bids that you make, means – the maximum paying for clicks.

The alternative way is you can fix a maximum daily budget for your ads. While there will be no extra expanse for per day ads. For which you have to adopt better knowledge for a digital ad budget.

A marketer has three options for their bids –

Option 1. Cost – Per – Click (PPC)

How much you have to pay when a user click on your ad.

Option 2. Cost – Per – Mille (CPM)

How much you have to pay for 1000 times display of your ad.

Option 3. Cost – Per – Engagement (CPE)

How much you have to pay for a specific action of a user on your ad like – may be sign up for a list or watching a video etc.

So you are aware with some basic idea of how to use Google Ads effectively for Google Lead generation.

Now let me explain about type of Google Ads.

Types of Google Ads

There are basically five different types of campaign is offered by Google. These are –

• Search Campaign (ads)
• Display Campaign (ads)
• Shopping Campaign (ads)
• Video Campaign (ads)
• APP Campaign (ads)

Search Campaign

This Ad basically appeared in Google search engine and it also called search ads. For search ads you have to pay charges as per CPC (cost per click) to Google.

Display Campaign

This Ad is running on a blog, website or application. Normally this ad is display as a Banner or a text, image or rich media format.

Shopping Campaign

Google shopping ads is appeared on two ways – one is the regular SERP and the other is the shopping tab. Here also display the image and price of the product. This ad is also display in Google Search Engine.

Video Campaign

This ad is showed normally in video website like YouTube. There are two forms of video ads – one is skippable and the other the other is unskippable.

App Campaign

App campaign is works like a video ads but it is used as a targeted campaigns. This APP campaign is also used to promote an application. When you install an application then you have to pay.

Google Ads cost

Many factors affect the Google ads cost for your business. These factors are depending on the quality of your website and how much you are bidding.

Basically, the cost is going to vary from ad to ad. Before knowing the cost of your advertisement in Google, you must know the auction system.

When a user searches targeting keywords, Google automatically jump into auction mode and make different your ads rank. So every marketer keep targeted at keywords.

The average cost of per click in Google Ads is between $2 and $4 on the Search Network. The average cost per click on the display network is under $1.

The benefit to uses of Google Ads

There are some benefits of using Google Adwords in digital marketing strategy.

• Increase leads and customers

This discovery Ads Google Ads is the most important tool for Goole lead generation. If your campaigns are set up properly, it is very easy to generate targeted leads in your website.

Google ads allow you to focus on the people who are searching that you offered in business. This means, it works as a refinery machine which helps to understand the proper customers who is searching to your website.

• Easy marketing platform

It is a very flexible marketing platform than other marketing tool. You can easily turn internet traffic on and off using this system.

You can easily customise your target audience by location and the types of device they (people) using.

You can easily set your own budget by selecting a specific area for a campaign. For example you can set a daily budget limits for a specific keywords.

• Get huge return

Google Ads gives you a high return when people click on ads. To get a clear picture you have to continually test and track your campaigns.

• Taps a huge-quality traffic

Google is a huge – customers base market. Its everyday searching volume is very high. Google ads help to create high quality traffics by displaying relevant ad context of your business.

How to set up Google Ads local campaigns

For set up a Google ads local campaign, you just follow these steps –

• First, you have to login to your Google ads account.
• Click campaigns on the left hand side.
• Then click the plus button.
• Choose “new campaigns”.
• Then you have to select your campaigns goal, or a campaign which has no goal.
• You also choose a campaign type.
• Click continue
• Then you decide your campaign settings
• And the last is to click save and continue

How to advertise on Google

Advertising on Google is one of the best decisions for find a Google lead (customers) and grow your business. For advertising you need to a Google ads account.

Here some steps have given below for advertising on Google:

• Establish your account goals
• Fixed your audience
• Select keyword research
• Set adwords PPC management
• Build your account structure
• Mention high quality performing ads
• Create landing pages
• Implement conversion tracing
• Grow your marketing list
• Make optimization

How to use keywords planners to lay the groundwork for successful campaigns

Keyword planners help you to research keywords for your search campaigns. You can use this tool to discover new keywords related to your business.

So, what do you get from use of keywords planners? You will get –

• New keywords
• Search number of new keywords in a month
• Determine the average cost of your ad by searching a keywords
• Organize the keywords
• Create new campaign

Conclusion

Google Ads is a simple way and can work for all types of business – big or small. It is an affordable form of advertising that can target qualified, in market prospects when managed correctly.

Now, with this basic idea, start your 1^st Google Ad campaign and over time you to be expert in Google Ad.