Do you know the scope in Digital Marketing? Here we shall discuss step by step why you become a Digital Marketer!

Digital marketing – also known as online marketing. It is a marketing term where all marketing and engagement activities done through a single channel that is online media channel. With the help of this channel you can get new leads, can build relation with them and finally can convert them to a paying customer.

Traditional vs Digital Marketing

In traditional marketing communication happens only one direction. Means organisation deliver their message to their target audience. But there is not any proven system to get audience response. Major media of traditional marketing are newspaper and TV advertisement.

But in digital marketing multi-direction communication happen. When you communicate to your audience and get their queries, you can get an opportunity to solve their queries. With help of different digital marketing channels / components you can build lifetime relation to your audience. This gives you better ROI.

 

 

Channels and components of Digital Marketing

• Website
• Blog
• Social Media (Facebook, Linkedon, Instagram, Twitter etc.)
• Branding components (graphics, Logo, font)
• SEO
• Content
• Social Media marketing (paid ads)
• Email marketing
• Affiliate marketing
• Marketing automation etc

Before you get into digital marketing field, first understand how it is difference from traditional marketing? What is career scope? Is this career is suitable for you? What new tools and technologies you have to learn?

For this you need to specialize in a good digital marketing course. This course will teach you insight into digital marketing. You will learn here about what tools and technologies to be use. You will also get idea what specialisation is suitable for you.

Career Scope as a Digital Marketer

You should be happy to know that, digital marketing does not require any particular technical or professional skill.

Before to jump into digital marketing sector, you need to do some digital marketing course and start exploring the scope. You will find a versatile job opportunity, scope to work as a freelancer with different niche, scope to start your own agency and even if you are a business owner you will learn here the concept to grow your business digitally.

After completing digital marketing course, you will understand different specialisation that comes under digital marketing.

As per your interest and career scope analysis you should complete some specialisation. These courses are available both in online and offline.

Digital marketing core specialisation areas are – SEO (Search Engine Optimisation), PPC (Pay Per Click), SMM (Social Media Marketing), Content Marketing, Affiliate Marketing, Marketing Analytics, Mobile Marketing, Email Marketing etc.

You will find different micro niche within each specialisation area.

Why to Choose Digital Marketing

The global digital marketing software market size was valued at 56.52 billion USD in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 19.1% from 2022 to 2030.

You will select a career in digital marketing with a variety of options. Business can expand their business in first track with help of digital marketing.

 

 

According to Glassdoor Analysis, after completing course, the entry level gross salary as a digital marketer in the US is around USD 60,000 annually. But, based on location it may be from USD 39,000 per annum. (Google search dated 14 Dec 2022).

In India, entry level salary in INR 1,00,000 to INR 6,00,000 per annum depends upon organisation you are selecting and your specialisation area.

Top 12 Reasons to Choose Digital Marketing as Your Career

As present market trends, one of the top most career option is digital marketing. There is lots of advantage to select digital marketing as a career for both job seekers as well as for business persons.

Here are few top reasons, to choose digital marketing as a career :

1. No Specific Technical or Higher Qualification Required

In market there is a misunderstanding that to become a digital marketer you should have a technical background or good marketing degree.

Actually, no specific qualification needs to require to become a digital marketer. You can learn it by doing a digital marketing course. Otherwise, understand the basics from internet which is a good channel to learn.

But in real, you should not learn as per expectation from internet. A course can boost your knowledge and career growth with help of different tools, techniques and case studies.

As there is no specific degree in digital marketing, you can do your course any time and any age. Just you to be creative.

2. Fast-Growing Industry

Digital marketing career are depend on internet. As use of internet is increasing very fast, digital marketing career / business are increasing.

The report estimates that there will be 900 million internet users in India alone by 2025 (Data Google Search 29 July 2022).

As per Cyber security Ventures, there will be more than 7.5 billion internet users by 2030 where projected global population to be 8.5 billion. This indicates 90% (approx) global population to be use internet.

As the number of internet users will increase very fast, career in digital marketing will also increase multiple times in form of new projects.

As a result, digital marketing tools, strategies and tactics will also evolve very fast. So if you are planning to start your career as digital marketer, always you should be updated with changing trends.

3. Increasing Demand  

In digital marketing job available is much higher than available suitable candidates. In business especially technology sector there are huge demand of digital marketer.

So, if you will be specialise one or more area of digital marketing.

4. Less Competition

Digital marketing career is a great career option for job seekers, because competition is very less.

This is because many have no idea about digital marketing. Also many entry level digital marketers skip this without knowing it to its depths.

So if you are planning to become a digital marketer, take it as a professional career and go to depth as much as possible in particular specialisation.

Digital marketing is less crowded and good career option for new comers.

5. A Wide Range of Specializations

One person cannot do all the tasks involve in digital marketing. Therefore, specialisation make stronger in a particular area of digital marketing.

Each specialisation can give you a good career option. These specialisation areas are SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Management, Email Marketing, Website Designing, Graphics and Video Production, Affiliate Marketing, Copywriting and Content Marketing, Business Analytics, e-Commerce, Influencer Marketing etc.

Each area mentioned above has followed various techniques and strategies depending upon the purpose and requirement of business.

All the above area is equally demanded and you can choose any of these. So you have a choice to select any one of this as per your interest. So career scope is large and you can get an option.

6. Digital Marketing Give Scope to Earn More

One of the highly paid profession is career in digital marketing. With a higher income you can learn a lot. As the market volume of digital marketing career is very large, the pay is also good and flexible.

Experienced and specialised digital marketer can capable to negotiate for higher salary. Even a trainee in digital marketing can get a salary which is much better than other industry.

An average affiliate marketer income in India is INR 20 lakhs. But in USA income of an affiliate marketer is USD 154983 per year (Data as on Dec 2022).

7. Get Opportunities to Explore your Creativity

Most of career option in digital marketing are require some creative knowledge eg website designing, content creation, video creation, influence marketing etc. Therefore, you can explore your hidden creative knowledge.

8. Can Start at Any Age and Become a Master in a Area

At any age you can start your digital marketing career. For example skills like content creator, SEO expert, website designer, video making and graphics expert etc – you start your learning at any age.

Mastering any one this skills allow you to pursue a career. There are a huge market demand and shortage of expert globally. Here Skills will help your career growth, not your age.

9. Work as a Freelancer 

You can work as a freelancer and offer your digital marketing services. With your top digital marketing skill set you can work with multiple numbers of customers.

Even in digital marketing, when you are working as a full time employee, you can work as a freelancer also at same time. Eg as a video / graphics creator, content writer, SEO expert etc.

As a freelancer you can work from home. You can work as per your convenient time. Only basic requirement is a laptop / desktop and active internet connection (recommended minimum speed 200 Mbps).

10. Can Start Your Own Agency

After gaining some experience and market research you can enter in entrepreneurship zone also.

Now you can ask how a digital marketer starts his own agency?

When you enter in digital marketing sector, you will find there are lots of agencies working in market. Don’t build any misconcept that they are your competitor.

From them you can learn a lot. Just follow them and analyse their work strategies.

Just decide what services your agency to provide. Eg website designing, content writing, SEO, Video / graphics creation etc. As a fresher in agency, just associate with few freelancer and decide the terms and conditions including pay per work you to pay.

For a registered agency always consult with legal expert guy. Legal terms and conditions will differ for country to country.

11. Remote Work Opportunity

Digital marketing is one of great career path that give you flexibility of working time and work location.

Suppose you are working for a client from USA or UK and you are in India, you can work for them from your own place and own time zone. Just you have to deliver the work on or before.

12. Digital Marketing is Evergreen Industry

Digital marketing industry is always evolving. Industry is always growing and changing. Therefore there is always something new to learn. As always new concepts and technologies coming therefore demand for digital marketer will never end.

Conclusion

The digital marketing scope is expanding. Except full time service you can join as a part timer, can work as a freelancer.

You must prepare your resume such a way that it look like you are a professional person. For this build your own landing page or portfolio website.